Photographing Amsterdam Fashion Week

The Mercedes Benz Amsterdam Fashion Week took place in January 2017. For four days our creative director, Megan Alter, rushed from catwalk to catwalk, trying to get the best insights on the latest fashion trends and new up and coming designers.

Every show she visited had a unique and outstanding feature to it. Whether it was vaseline on the models faces, spiked hair or surreal masks – each one of them had a distinct look and attitude.

In addition to the models appearance some shows like Das Leben am Haverkamp had an artistic and theatric performance to go with their catwalk show. This included performers on the catwalk itself as well as up in the air.

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